All posts by Dumebi

Achebe And Adichie: How the 4Ps Impact the Success Of Literary Brands

Achebe And Adichie: How the 4Ps Impact the Success Of Literary Brands

The 4p’s of marketing as evolved by Jerome McCarthy in 1960 was later upgraded to include 3 more Ps. The original price, place, promotion and product were later improved to include 3 other necessary factors of marketing, people, physical evidence and process. As with many theories of marketing which are more consistently applied with product … Continue reading Achebe And Adichie: How the 4Ps Impact the Success Of Literary Brands

Movie Review – Alero’s Symphony

Movie Review – Alero’s Symphony

Set in urbane Lagos, Alero’s symphony is another blockbuster from the Amstel Malta Box Office platform. The movie “Alero’s Symphony” featured the cream de la cream of the movie industry and notable Nollywood personalities of timber and calibre.  The cast which include Bimbo Manuel, Caroline King and Matilda Obaseki is said to combine class and … Continue reading Movie Review – Alero’s Symphony