Achebe And Adichie: How the 4Ps Impact the Success Of Literary Brands
The 4p’s of marketing as evolved by Jerome McCarthy in 1960 was later upgraded to include 3 more Ps. The original price, place, promotion and product were later improved to include 3 other necessary factors of marketing, people, physical evidence and process. As with many theories of marketing which are more consistently applied with product … Continue reading Achebe And Adichie: How the 4Ps Impact the Success Of Literary Brands